With the rise in global marketplaces and e-commerce platforms, selling food online is now easier than ever before. To establish a successful online food business in Canada, the owner must be organized and follow various regulations and rules. In this blog post, we will guide you through a step-by-step procedure on how to sell food online effectively and increase your credibility as a seller. We will cover everything from regulations to packaging to marketing.
Let’s dive in and get the action plan ready!
1. Get legal approval
Every country/state has a different set of rules and regulations you need to abide by in order to start a food business. These rules are made to ensure the health safety of the consumer. Regulations may slightly differ from state to state, but below are some basic things you will need to get legally approved and turn this business into a successful money-making venture.
- Annual kitchen inspection by the health department
- Valid state business license
- A complete kitchen setup with proper storage and sanitary regulations
- No pets allowed in the kitchen
- A zoning clearance from local government
Whether you run a home kitchen or commercial kitchen, it’s important to get familiar with local licensing aspects to avoid any legal trouble. Regardless of this information, we recommend you to go through the Cottage Food Laws of your country/state to make sure you don’t miss out on any relevant information.
2. Branding, Packaging, and labeling
First impression matters! In the case of food, the first impression is the packaging. The packaging must be visually appealing. Use the name, colors, designing, and photography to tell the story of your brand and communicate with your customer visually.
Every country has its own packaging regulations.
For example, According to the US law:
- List all the ingredients on the packaging
- Mention the quantity of each ingredient and net weight of the food
- Indicate the name of the company
- Make transparency on expiry dates
If you want to sell food online, then mention all of this things in the product description too.
3. Set up an online store
After your product is well branded and packaged with regulations, it’s time to level up your business game with an online store. Thanks to all the eCommerce platforms, you don’t need to go all technical to have a well-functioning online store in place.
With platforms like Diner Rush, it’s even simpler and quicker to kickstart online food business in Canada. Wondering how? Let’s get started and see what we have in store for you-
- A well-designed food ordering system
- SEO friendly website
- Table ordering system
- Table reservation system
- Mobile App for staff
- Loyalty point system
- Accept credit cards for payment
- Gift card system
- Multiple ways to showcase your menu and so much more!
With all these things, Diner Rush is zero percent commission-based Food Ordering system with zero Setup fees. Explore the features of Diner rush here.
4. Market your products
The key to build any successful business is marketing. It’s one of the most crucial pillars for any type of business. Online marketing will help you to reach a global audience and get the attention of your ideal audience. Here are some ideas to market your products-
a) SEO Optimization
Search Engine Optimization helps your website to rank on the first page of Google when searched. Overall, SEO is a very deep topic to dive into, but here are some key points you can take care of –
i) Keywords- Use the keywords that match the type of food business you do. It helps Google to understand your business better.
ii)Metadata- It should be catchy and short with the right choice of keywords
iii) Responsive to every device- Along with PCs, your website should be responsive for mobile and tablet users. Google will love it!
b) Social Media Marketing
Be sure on where your ideal audience is. And most of them are on social media platforms. Be present on platforms like Facebook, Instagram, Linked In, YouTube, Pinterest. Focus more on Instagram and Pinterest as they are visual platforms.
Upload photographs that are visually appealing and use the right kind of hashtags from your niche. Social media presence increases your credibility as a seller and allows your audience to feel more connected.
Tip: Interlink your social media platforms with one another.
c) Email Marketing
Try to gather an email database of your audience and send them automated emails to promote your brand. You can send them emails with your latest offers or discounts too!
And with all this, you are all set to sell food online.